ZEISS has finally launched the long-awaited and most powerful version of photochromic lenses to date – PhotoFusion X!

Consumers often buy a variety of prescription lenses: clear, sunglasses, and more recently, blue light protection lenses. But multiple prescription eyeglasses are not always easy to manage.

Offering a two in one solution, photochromic lenses have long doubled as sunglasses and clear eyewear – but never quite perfectly.

Early generations were not dark enough or were slow to clear when coming indoors.

Slow fade-back speed is a visual inconvenience, as it’s difficult to see indoors with dark lenses, and in social situations, they may appear out of place.

The latest generation – PhotoFusion X is characterized as much faster than previous PhotoFusion photochromic lenses. These lenses are perfectly clear indoors and dark outdoor, providing sunglass level UV protection and a unique level of blue light blocking (blocks up to 50% of potentially harmful blue light).

In addition to the above, other key benefits for eyewears are:

• New and improved colour hues.
• Contain an anti-reflective coating and a protective hard coating against scratches.
• ZEISS BlueGuard lens material used as foundation.
• Speed-to-clear – up to 80% faster than previous PhotoFusion lenses.
• Speed-to-dark – up to 60% faster than previous PhotoFusion lenses.

PhotoFusion X lenses are available in five colours including an extra dark grey, a classic sunglass grey, a warm sunglass brown, a vibrant blue and the pioneer grey-green.

A powerful and strong design, PhotoFusion X is surely the best possible choice for photochromic eyewear!

For more information about product features, visit the official ZEISS site.

Headaches, blurred vision, dry or burning eyes?

These are all common symptoms of digital eye strain (DES) which can be caused by the prolonged use of digital devices.
Tablets, smartphones, and computers emit a disproportional amount of blue light which places strain on the eyes, different to any other visual activity.

However, the new generation of blue light protection lenses is finally here!

The protective function of the previous ZEISS solution (BlueProtect coating), blue light blocking is achieved by applying a coating to the lenses that filters out blue light.

With BlueGuard lenses from ZEISS, blue light blocking properties are now an essential part of the chemical composition of the lens material.

By incorporating blue light blocking properties into the lens material, ZEISS BlueGuard Lenses come standard with the ZEISS DuraVision Platinum coating and its light blue residual reflection, meaning the eyes are more visible behind the lenses.

Your benefits:

• Easy on the eyes – designed to address digital eye strain in an increasingly digital world.
• More Protection – blocks potentially harmful blue light and offers full UV protection.
• Less reflection – looks good on-and offline, with less annoying reflections of digital blue light for excellent clarity.

Protect your eyes from the challenges of the new normal with ZEISS BlueGuard Lenses.

For more product information, visit the official ZEISS website.

One of the most useful things you can afford to you and your employees is education and support in the field you work together.

Recently, good news and a pleasant welcome at the Limak Hotel in Skopje awaited all our partners from Macedonia who wanted to attend the presentation of Luminance Design technology, the improved ZEISS stock portfolio as well as the new generation of photochromic lenses.

ZEISS regional training manager for Eastern Europe – Mario Lekić, held another great interactive lecture where the attendees had the opportunity to ask questions and exchange mutual experiences.

Once again, we would like to thank everyone for the fantastic response, and we hope that this evening was useful and enjoyable for you too!

We are growing and learning together.

Yours Grossoptic.

ZEISS company has always strived to provide the best visual experience to its customers, facing the challenges of the modern life on a daily basis.

Today, ZEISS employees , associates and partners are successfully celebrating 175th birthday of the company. In the hope that their curiosity, dedication and precision stay the main source of inspiration.

For more interesting stories about ZEISS journey through history as well as the challenges posed by industry itself, visit #ZEISS175.