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Museum Day and 122 years of Ethnographic Museum existence, one of the most important cultural institutions in Serbia, were celebrated on September 20 in Belgrade.

During officially opening exhibition named Reading Colors, that was specially prepared for Museum Day, Marina Cvetković (exhibition author) said: “The exhibition Reading Colors provides a cultural-historical review of the color importance in Serbian traditional society, while pointing to an essentially important ecological perspective. We hope that in this way we will encourage experiments and workshops for natural yarn dyeing”.

Reading colors is the first exhibition in Serbia designed to be seen through tinted lenses. This provides visitors completely different visual experience of exhibited objects. Contribution of Grossoptic company (as one of the main event sponsors), enabled a breakthrough in relation to the traditional ways of presenting museum objects.

By using and seeing through tinted lenses, all visitors will certainly have the opportunity to more intensively experience the exhibition objects, which mostly belong to the Serbian tradition from the 19th century.

With this creative, innovative and responsible solution, the Ethnographic Museum aims to encourage the expansion of environmental awareness as the most important issue of the 21st century.

Grossoptic

ZEISS MyoCare spectacle lenses are aimed to correct vision and slow down myopia progression in children.

What is myopia and what causes myopia?

Myopia is called nearsightedness and it is basically a form of visual impairment. When a nearsighted person looks into the distance, a blurred image is produced in the eye (on the retina).

As children grow, their eyes become longer. The level of myopia increases if eye elongation is more than it should be at a given age. If progressing myopia is left untreated, it can negatively impact a child’s quality of life and increase the risk of developing long-term vision issues.

There are multiple causes that contribute to the increasing prevalence of myopia: genetic aspects, child’s habits and behavior… Progressive myopia in children should be corrected with a visual aid that gives the child clear and comfortable vision, while also managing myopia progression.

ZEISS MyoCare spectacle lenses are backed by ZEISS innovation and more than a decade of experience in developing lenses aimed to manage myopia progression. MyoCare design is the first myopia management solution from ZEISS.

How do ZEISS MyoCare lenses work?

Characteristic of MyoCare design is ZEISS C.A.R.E.® technology (Cylindrical Annular Refractive Elements) on the front surface of the lens – clear central zone for optical vision correction, and special C.A.R.E. elements that are featured from the edge of the clear zone expanding to the edge of the lens. This technology aims to slow down the elongation of the eyeball, while delivering comfortable and good vision. On the back surface of the lens ZEISS Clear focus provides the exact power and minimizes unwanted defocus.

Every diopter matters, so the best time to manage progressive myopia in children is immediately.

For more information about ZEISS MyoCare spectacle lenses please visit the official website page.

There are many types of single vision lens designs.

But why do many Finished Single Vision lenses perform so poorly with respect to their peripheral optics? The answer lies in the lens design itself.

Lens design choices not only make a big difference in what lens aesthetics and wearing comfort can be achieved, but even more have a significant impact on its optical performance, particularly in the lens periphery.

Continuing its role as the optical innovation leader, ZEISS has now identified a way to get complex freeform lens designs onto stock Finished Single Vision lenses.

This technology means that the lens shape can be perfectly optimized to give the best optics for each individual prescription while delivering very flat and thin lenses – no more compromise.

With ZEISS ClearView FSV Lenses, wearers can experience excellent vision clarity in a lens that is flatter and thinner than aspherical (AS) or spherical (SPH) FSV lens designs.

Key benefits over standard stock lenses:

• Lens optimisation point-by-point.
• 3× larger zone of excellent vision clarity.
• Provides full UV protection of the eyes and surrounding skin.
• Up to 16 % thinner than ZEISS spherical (SPH) Finished Single Vision.
• Up to 49 % flatter compared to ZEISS spherical (SPH) Finished Single Vision.

ClearView FSV Lenses are also available with ZEISS BlueGuard material, designed to address digital eye strain in an increasingly digital world, with more protection and less reflection.

It’s stock, but it’s definitely not standard.
Lens wearers agree.

For more product information, please visit the official ZEISS website.