What is myopia and why it occurs?

Myopia is a type of vision impairment and is measured in diopters.

Myopic person doesn’t see well objects that are far, because rays of light entering the eye are focused in front of the retina instead of on the retina. This usually occurs because of excessive axial elongation.

To reduce the growth of diopters and slow down myopia progression in children, ophthalmic lenses for slowing down myopia progression should be used.

Innovative lens design of MyoFocus lenses is the result of detailed research and development and offers cutting-edge solution for managing childhood myopia.

The causes for myopia onset are connected to genetics, habits and environmental conditions:

• If one or both parents are myopic, there is greater risk that the child will be myopic.
• We spend less time on activities outdoors, and we are less exposed to natural day light.
• More time is spent on near vision work activities – reading, writing, using digital devices.

More information about myopia and MyoFocus lenses you can find on our web page MyoFocus lenses.

This year, as always, you were an important part of our team.

Your business success is an inspiration for all of us, so we thank you for your good cooperation and trust.

We hope that we will continue to build successes together.

We wish you good health, happiness and success in the new year.

Grossoptic.

Transitions has entered an exciting new chapter with the launch of GEN S – a technological revolution that sets a new standard for photochromic prescription glasses.

The Grossoptic company has introduced a new generation of Transitions® GEN S™ prescription lenses in its portfolio, in order to provide all wearers of prescription lenses  an improved experience, but also a greater choice of combining prescription lenses with frames, given that Transitions® GEN S lenses come in 5 new spectacular colors!

In addition to the standard colors brown, gray and green, new Transitions® GEN S™ Style colors are available: sapphire, emerald, amethyst, amber and ruby, available at indexes 1.50, 1.60 and 1.67.

GEN SPEED™ – ULTRA – RESPONSIVE TO LIGHT:

– Fade back in less than 2 minutes,
– Up to 2 times faster to fade back,
– Only 25 seconds to sunlens dark (category 3).

GEN STYLE™ – SPECTACULAR COLOR PALETTE:

– Widest color range on the market,

– Better color consistency at all stages,

– Endless pairing possibilities.

GEN SMART™ – HD VISION AT THE SPEED OF YOUR LIFE:

– 39% faster vision recovery from intense bright lights,

– 40% faster vision recovery during fade back,

– 39.5% improved contrast sensitivity during fade back.

You can read more detailed information about the new Transitions generation on the official webpage.

GROSSOPTIC

Museum Day and 122 years of Ethnographic Museum existence, one of the most important cultural institutions in Serbia, were celebrated on September 20 in Belgrade.

During officially opening exhibition named Reading Colors, that was specially prepared for Museum Day, Marina Cvetković (exhibition author) said: “The exhibition Reading Colors provides a cultural-historical review of the color importance in Serbian traditional society, while pointing to an essentially important ecological perspective. We hope that in this way we will encourage experiments and workshops for natural yarn dyeing”.

Reading colors is the first exhibition in Serbia designed to be seen through tinted lenses. This provides visitors completely different visual experience of exhibited objects. Contribution of Grossoptic company (as one of the main event sponsors), enabled a breakthrough in relation to the traditional ways of presenting museum objects.

By using and seeing through tinted lenses, all visitors will certainly have the opportunity to more intensively experience the exhibition objects, which mostly belong to the Serbian tradition from the 19th century.

With this creative, innovative and responsible solution, the Ethnographic Museum aims to encourage the expansion of environmental awareness as the most important issue of the 21st century.

Grossoptic